Mitgo Group, a global tech company focused on delivering innovative marketing solutions and promoting entrepreneurship, announced the launch of a platform to connect content creators and social media enthusiasts with brands in the Middle East and North Africa (MENA) region.
The platform, named ‘Takefluence’, aims to attract 1-3 million users within the next 1-2 years.
The platform launch, coming after Dubai authorities announced an AED150 million fund to empower content creators and influencers, is expected to strengthen Mitgo Group’s position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.
“Takefluence is set to create a dynamic ecosystem where content creators seamlessly discover and connect with leading brands, earning from campaigns, enjoying savings while shopping online or offline,” the company said in a media statement.
The platform will offer content creators a streamlined process, from receiving promo codes to participating in brand campaigns, coupled with quick withdrawal options, hybrid earnings, an Ambassador programme, and a diverse range of brand choices and promotions.
For brands, Takefluence will introduce a brand-formance approach, incorporating ‘cost-per acquisition (CPA) and hybrid campaigns.
This approach includes pay-per-post, pay-per-reach, fixed, gifting and branding campaigns based on reach, all facilitated through content creators and user-generated content.
The company said Takefluence has already secured partnerships with more than 150 brands including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor and GetOutfit.
The company is set to onboard and help any offline and online brands, malls, event organisers, marketplace brands, sellers and even individuals like emerging artists who can immediately benefit from engaging their audience and customers to create or amplify content.
Archie Rudyuk, CEO of Takefluence, said the region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence.
“We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programmes with us, and start getting first results,” Rudyuk said.
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