Saudi Arabia’s AlUla is set to host the Instagram Creators Summit, marking the first-ever event of its kind in the Middle East and North Africa. The event is slated to be held on April 20-22.
Organised by global tech leader Meta in partnership with the Royal Commission for AlUla (RCU), the summit will bring together dozens of top content creators from around the world.
The event, to be held in collaboration with Saudi Tourism Authority (STA) and Riyadh Air, Saudi Arabia’s new national carrier, will feature panel discussions and in-depth conversations on the future of content creation, exploring themes such as social media, artificial intelligence, and the evolving digital landscape.
An elite list of content creators was handpicked to experience an exciting line-up of sessions designed to enhance their skills, expand their reach, and maximise their impact. Cumulatively, the select group of creators represent a global reach of more than 231 million followers, illustrating the growing significance of the influencer industry to travel destinations today.
AlUla to Host First 'Instagram Creators Summit' in MENA.https://t.co/LZyFOtAAHT#SPAGOV pic.twitter.com/gSjgNTHWuf
— SPAENG (@Spa_Eng) April 16, 2025
Attendees will engage in curated experiences that highlight AlUla’s offerings across culture, wellness, adventure, and the arts.
Hosting the Instagram Creators Summit in AlUla underscores the city’s growing influence as a global hub for culture, creativity, and innovation.
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