The UAE’s two main airlines have dominated a list of the top 10 most influential brands in the UAE, based on engagement among LinkedIn’s membership of 313 million professionals.
The world’s largest professional network on the internet on Tuesday said Etihad Airways and Emirates Airline were ranked first and second in the list.
LinkedIn said the UAE rankings illustrate the “varied and vibrant nature of business” in the region, including two airlines, two telecom operators, two property and real estate companies, and other significantly consumer-facing brands such as a hospitality group, a bank, a healthcare specialist, and a consumer product company.
The new ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, an data-driven resource giving brands insights into the engagement with paid and organic content on the platform.
The top 10 most influential brands in the UAE also included Jumeirah Group, Cleveland Clinic Abu Dhabi, Emaar Properties, Etisalat, National Bank of Abu Dhabi, Du, Damac and TASC Outsourcing.
Elizabeth Selby, head of social media of Etihad Airways, said: “We’re delighted to be recognised as the most influential brand in the region. LinkedIn provides us with a unique platform to engage business travellers and relevant decision makers. This ranking follows a number of very successful campaigns we’ve run on the platform, taking our number of followers above 120,000.”
Jacob Thomas, head, LinkedIn Marketing Solutions, MENA, added: “The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE.”
In June, a LinkedIn report named the UAE as the world’s most popular migration destination for professionals.
From a list of 20 nations, the UAE emerged as the leader in attracting talent, gaining 1.3 percent as a percentage of its total workforce in a 12-month period.
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