The UAE has launched “Amen”, a new digital platform designed to empower citizens and residents to take part in shaping a responsible, ethical, and community-driven media landscape.
Developed by the UAE Media Council, the initiative enables the public to monitor and share feedback on media content published in the country.
It reflects the UAE’s belief that society is a vital partner in safeguarding media integrity and preserving national values.
UAE Media Council
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, emphasised that the UAE’s leadership places individuals and communities at the heart of its priorities.
He said the government remains committed to instilling awareness and responsibility across all sectors — especially media, which serves as society’s voice and a reflection of its aspirations.
The UAE, he added, continues to build a responsible media environment that reflects Emirati identity, keeps pace with national ambitions, and nurtures talent and creativity.
Media remains a key partner in the country’s development journey and a cornerstone of national identity and global standing.
‘Content is a responsibility’
Al Hamed said: “Content is a responsibility. It shapes society’s thinking, awareness, and attitudes, and reflects the nation’s image and standing.
“What we publish must elevate and benefit society, build positive awareness, and express our values, humanity, and national identity — which we proudly uphold.”
He noted that society, in all its diversity, is a partner in building a national media system that fosters informed engagement and credibility.
“This partnership supports the sustainable growth of media content in the UAE, reflecting our advanced leadership in promoting open dialogue,” he added.
Platform to enhance media quality
By enabling open and direct communication, Amen seeks to improve the quality of media content while safeguarding the UAE’s values, cultural integrity, and social cohesion.
The platform empowers the public to play an active role in building a media environment rooted in ethical standards, balanced reporting, and responsible expression, strengthening trust between audiences and publishers.
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, said the platform aligns with the objectives of the Year of Community, declared by President Sheikh Mohamed bin Zayed Al Nahyan.
He said Amen reflects the UAE’s vision for high-quality media and serves as an interactive channel that allows community members to help preserve societal values and raise awareness among future generations.
Responsible media
Al Shehhi explained that the platform offers an open feedback channel ensuring that media content aligns with community standards, upholds national values, and promotes responsible, creative, and impactful production.
He noted that Amen is part of an integrated regulatory framework that the UAE Media Council is expanding to build a professional, transparent, and accountable media environment that keeps pace with the nation’s progress.
The Amen platform is now live and accessible at www.amen.ae.
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