The UAE’s Creators HQ, the world’s first international hub for the content economy’s creators and entrepreneurs, announced a strategic partnership with global social media platform X to produce exclusive and original content. The collaboration aims to create purposeful, credible and quality global content.
As part of this unique partnership – marking Creators HQ’s first major initiative – Creators HQ has launched a competition offering a $500,000 prize to encourage content creators to produce meaningful and exclusive content for X.
Creators HQ, @X announce strategic partnership to produce meaningful content. Creators HQ announces $500,000 competition to encourage content creators to produce content for Originals on X#1billionsummit pic.twitter.com/KjVXKM0oeH
— UAEGOV (@UAEmediaoffice) January 13, 2025
The initiative coincides with the ‘1 Billion Followers Summit’, the world’s largest summit dedicated to the content creator economy.
The event has gained significant momentum in its third edition this year, attracting over 15,000 content creators and more than 420 global influencers and expert speakers.
The summit also features the world’s largest and most prestigious award for impactful content, worth $1 million, and the One Billion Pitches competition for content creators, which successfully brought together more than 10 investment funds valued at AED 50 million to support content creators.
X said it is excited to bring this initiative to the UAE, recognising its unique multicultural environment, which embraces over 195 nationalities living and working together in harmony.
Brett Weitz, Global Head of Content, Talent, and Brand Sales, at X, said the strategic partnership with Creators HQ reflects the company’s shared vision of the transformative power of digital media and the role of authentic, innovative content in spreading meaningful messages, celebrating cultural diversity, and fostering global connections.
“At X, we recognise the vital role creators play in shaping impactful conversations, and with Originals on X, we aim to amplify diverse voices through premium content that transcends borders,” Weitz said.
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit said: “Our goal today is not just to keep pace with the developments in the digital media sector but for the UAE to lead advancements in this field, especially in creating meaningful content that delivers high value and positively impacts minds and societies.
AlHammadi said as the inaugural initiative of Creators HQ, the strategic partnership with X reflects the significance of this platform’s global reach and influence.
“It also exemplifies the UAE’s role as a global model for fostering human fraternity, collaboration, and solidarity among nations and communities,” she said.
The partnership comes at a time when the UAE is making extraordinary efforts to build an economic sector dedicated to content creation, fostering a sustainable digital media economy in the region.
It is positioning itself as a pivotal hub attracting all stakeholders in this field, from creators, talents, and innovators to investors, tech companies, and major digital media platforms.
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