Dubai’s prime real estate market shifts to meet tech professionals’ demands: Report

Analysis reveals these buyers seek properties equipped for flexible living, integrated with smart technologies, and designed to promote well-being.

The trend coincides with significant growth in property technology investment, with PropTech startups in the MENA region securing over $200 million across 14 deals in the first half of 2024, overtaking fintech for the first time.

Tech buyers transform Dubai

The UAE hosts 55 per cent of all PropTech startups in the MENA region, cementing its position as a regional hub for real estate innovation.

Many buyers are relocating from established tech centres including London, Berlin, Bangalore, and Singapore, attracted by Dubai’s business environment, tax structure, and quality of life.

“There’s a clear shift in what luxury means to today’s buyer. Tech-savvy professionals are no longer looking for square footage alone—they’re searching for homes that integrate technology, promote well-being, and support modern, flexible ways of living and working,” Elkhan Salikhov, CEO of Elite Merit Real Estate said.

This demand extends to commercial real estate, with buyers and tenants seeking spaces supporting hybrid work models and holistic lifestyles.

Properties featuring home offices, coworking lounges, biophilic design, energy-efficient systems, and wellness facilities are experiencing increased interest.

Corporate developments are following suit, incorporating smart office infrastructure and human-centric design to remain competitive in Dubai’s property market.

Areas experiencing high demand include Dubai Hills, Jumeirah Golf Estates, and wellness-focused branded residences on Palm Jumeirah, which offer privacy, smart features, and premium health services.

This evolution reflects a global trend towards environments that balance technology, sustainability, and lifestyle considerations.