Posted inReal EstateLatest NewsUAE

Inside Dubai’s secret real estate market for celebrities, VIPs, ultra-rich

In addition to a secret platform, clients can benefit from bespoke services including complimentary helicopter tours and chauffeur-driven blacked-out vehicle viewings

Dubai real estate

A new real estate service in Dubai now enables privacy-conscious individuals to discreetly sell their homes without attracting public attention. Tailored for clientele such as celebrities, VIPs, and high-net-worth individuals, the Off-Market Listing (OML) platform ensures the utmost confidentiality in property transactions.

Founded by Ainsley Duncombe, OML will offer a platform for clients to sell their properties discreetly in addition to bespoke services such as helicopter viewings and chauffeurs.

“Our clients may wish to keep their property sale strictly private for a multitude of reasons. Whether it’s to avoid speculation, media exposure or to ensure privacy during sensitive times, OML guarantees discretion at every stage of the process,” said Duncombe.

The platform specialises in luxury real estate that starts at AED3 million up to around AED300 million. For instance, OML is currently listing a 33,000-square-foot home nestled in one of the greenest areas in Dubai, featuring 7 bedrooms and a 15-car garage.

Tailored Dubai experiences for elite clients

“Discretion is a byword for our business, and while we work with high-profile clients, we ensure privacy at every stage of the process. We go over and above to provide a top-tier service for our clients,” he added.

“For some, this means starting off with a complimentary helicopter tour of Dubai to get a sense of the city and view plots and neighbourhoods from a birds-eye perspective. For others, a chauffeur-driven tour around the city allows them to get a sense of place from behind discreetly blacked-out windows. We tailor the experience according to the unique requirements of each client.”

Duncombe was sparked with the idea while in conversation with a client who was displeased about how the privacy of their home was invaded during a sale.


“A property owner had reservations about images of their property being shared online. Upon viewing the property, I recognised its striking similarity to interiors typical of resorts in the Maldives. Our film crew journeyed to the Maldives to create engaging content that evoked the style of property being marketed. The client expressed immense satisfaction with the outcome, and the result was a successful sale,” Duncombe explained.

OML not only provides a secret platform but offers bespoke services including complimentary helicopter tours and chauffeur-driven blacked-out vehicle viewings.

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