Property buyers are more concerned about finding sustainable, environmentally-friendly homes than picking the right location, a major Gulf developer has claimed.
Nakheel announced its findings after questioning more than 400 UAE people about the most important factors for buying a property.
The survey revealed the top priorities were environmental friendliness, reputation, reliability, affordability and innovation.
“In the past, quality has been one of the most important factors for potential customers,”Matt Joyce, managing director of Waterfront Nakheel said. “This is the first time we’ve seen environmental concerns come through this strongly.”
The survey was carried out following an advertising campaign to promote the launch of Badrah, a district in Nakheel’s waterfront development.
The Badrah development has four areas connected by a central boulevard, with residential buildings and offices, educational and civic amenities, and retail and leisure facilities provided.
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