Dubai-based PG Real Estate, the realty venture arm of Pure Gold Group, announced an AED1 billion ($272 million) investment plan which will see the company launching a slew of real estate projects across segments in the UAE.
The announcement follows the successful completion and early delivery of its first project, PG Upper House, in June 2023.
PG Real Estate’s ambitious expansion
The company said the AED1 billion investment will be allocated towards a series of pioneering residential, commercial, and mixed-use projects, strategically located in key metropolitan areas throughout the UAE.
“These developments are set to redefine luxury living and set new benchmarks in architectural excellence, sustainability, and community engagement,” it said.
The newest addition to the developer’s portfolio is PG Maison at Al Furjan, valued at AED150 million, with only eighty exclusive units.
Each floor in the high-rise will host four residences, ensuring a serene and exclusive ambiance.
The company said residents in the project can look forward to resort-style living with a serene yoga studio, pools and rooftop padel courts, amidst panoramic vistas.
“As a boutique residential development firm focused on end-user satisfaction, PG Real Estate prioritises timely delivery and exceeding our commitments,” Karim Merchant, CEO of PG Real Estate, said.
“We are excited to continue this monumental journey of creating iconic residential landmarks that will shape the future of urban living in the UAE,” he said, adding that the company’s proposed investment plans reflect its confidence in the vibrant real estate market of the UAE.
Projects under the planned AED1 billion investment will be in prime locations such as Meydan, Dubai Island and Al Furjan, and are slated to commence construction in the coming months, with completion dates expected to be announced in due course, the company said.
As part of this expansion, PG Real Estate has also introduced a new vertical focusing on real estate advisory services.
Additionally, the company is also developing an innovative F&B concept, reflecting a commitment to diversifying and enhancing its portfolio with cutting-edge ventures.
“These initiatives underscore our strategic vision to broaden our influence in the real estate sector, while continually exploring new avenues for growth and innovation,” Merchant said.
The company’s PG ONE Al Furjan project, announced late last year, is on track for handover in December 2025.
Follow us on
