Leading UAE developer ZāZEN Properties said it received an overwhelming response for its latest development, The Hub Residences by ZāZEN, in Al Furjan, selling over 95 per cent on launch day and completing sales just a few days later.
“With all one-bedroom and three-bedroom units featuring maids’ rooms selling out immediately at launch and two-bedroom units following within the next few hours, The Hub Residences demonstrated extraordinary demand from both end-users and investors,” the developer said.
Ninety-five per cent of the company’s new product, the Townhouse apartments, were sold on the first day, setting a new benchmark in Al Furjan, it said.
The success of The Hub Residences reflects broader market trends, the company said, pointing out that one-bedroom units remain highly sought after by singles and young professionals.
Two-bedroom units, popular among small families and investors, accounted for a significant share of buyer interest, while demand for three-bedroom apartments and larger units surged among affluent buyers seeking luxury and space, ZāZEN Properties said.
“This trend is fuelled by a growing population of high-net-worth individuals relocating to Dubai,” it said.
Madhav Dhar, COO and Founding Member of ZāZEN Properties, said the extraordinary success of The Hub Residences underscores the strength of Dubai’s real estate market and the company’s identity as a trusted brand.
“The diversity of our buyers, representing over 15 nationalities, and the trust built through repeat purchasers and referrals, highlight our unwavering dedication to delivering quality, timely completion, and innovative designs, while positively impacting the environment,” he said.

Strategically located near the Al Furjan metro station and featuring a diverse mix of unit types, The Hub Residences has become a standout choice in a highly competitive market, the company said.
The UAE’s real estate market achieved record-breaking growth in 2024, with transaction volumes reaching an estimated $170 billion (AED 625 billion), reaffirming Dubai’s position as a global real estate hub.
Residential property prices climbed by up to 15 per cent in the latter half of the year, driven by rising construction costs and a strong influx of international buyers.