UAE-based restaurant firm Restaurant Secrets Inc is set to launch three new dark kitchen concepts in Dubai during the first quarter of 2022, including Sumaya’s, a modern Emirati fusion brand in Mirdif, and urban eating brand Avorito, which will house both Bang! Bang! Burrito, and Avo/Cato in its JLT-based kitchen.
“As the landscape of how we dine at home and work changes positively, the delivery business is seeing a renaissance in the quality and variety of offerings available,” said Gabrielle F. Mather, CEO & founder of Restaurant Secrets Inc.
Speaking on the evolution and rise in demand for delivery-only models, Mather added: “We forecast the shift to a four-and-a-half-day work week and emphasis on life/work balance to be a game changer to how people invest their leisure hours. With more time and disposable income, couples, singles and families will order in more than ever.”
Set to open first in Mirdif is Sumaya’s, a kitchen that aims to blend traditional Emirati cuisine with popular international flavours, with a focus on evoking a feeling of nostalgia while trying something new.
“The demographics and target market in the burgeoning Mirdif area is a healthy mix of UAE nationals and expats, providing the right target market and segmentation for Sumaya’s menu. It will be the first dark kitchen to focus on the ‘Dubai’ taste of things to come,” said Mather.
Opening on the other end of town is Avorito, an ambitious project in JLT with two out of-the-box brands operating from the same kitchen.
Bang! Bang! Burrito is set to be a fun-food and lifestyle brand that takes inspiration from cities like Cancun, Miami and LA.
“JLT kitchens can deliver across JBR, Dubai Marina, Emirates Living and more. The lifestyle seeking urban target market here responds well to both wholesome eating as well as late night ordering in, making it the perfect choice for Avorito’s diverse menu,” said Mather.
Avorito will also operate Avo/Cato, a brand focused on making nourishing choices and serving Avocado-based meals.
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