Saudi royal prince, Khaled bin Alwaleed Alsaud, known for his passionate stance on the ethical treatment of animals, has joined the board of directors at Hampton Creek.
Having already invested in green companies through his company KBW Ventures, the Saudi Prince shared the news with his followers via Facebook.
Prince Khaled will join the Hampton Creek team along with DuPont's former vice president Jim Borel, founder of The Carbon Underground, Larry Kopald, and Cliff Coles, a former Heinz food safety expert. The food technology company has also appointed three new advisors, including technology entrepreneur Peter Diamandis, former MarketShare CEO Jon Vein, and daughter of Dutch entrepreneur Willem van Eelen, Ira van Eelen.
Backers of the six-year-old start-up include billionaires Vinod Khosla and Yahoo co-founder Jerry Yang. The San Francisco-based company has raised at least $220 million to fuel its ambition to sell plant-based alternatives to animal products, including a goal to develop lab-grown meat.
Although Hampton Creek has burned through the majority of the capital it has raised, Tetrick is said to be seeking new funds in the Middle East and Asia.
Explaining his decision to join the board, Alsaud posted: "Remember when I said my main goal is to relegate factory farming and put it in the dustbin of history? I wasn't kidding around. Thank you and thank God I joined the board of directors of Hampton Creek, one of the largest companies in the world for plant products."
He added: "I have been born into a situation that gives me the capacity to make a significant positive influence in the world. Industrial animal agriculture is poisoning our planet, depleting resources, contributing to a global health crisis and causing animal suffering beyond anything most of us can imagine."
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