44 websites have already been enrolled in the consumer protection programme.
Dubai Economy urged online shoppers to only use those websites that are registered with its 'Digital Protection' programme, which protects consumer rights.
The Commercial Compliance and Consumer Protection (CCCP), a sector within the Dubai Economy, said 44 websites have already been enrolled in the recently launched programme.
Websites that have adopted the programme display the consumer protection logo of Dubai Economy and are bound by the consumer protection laws and regulations in the UAE.
"The Digital Protection programme aims to introduce all categories of shoppers to consumer protection mechanisms and educate them on their rights and their duty to report issues faced during or after a purchase," said Ahmad Al Muhairi, senior manager for business awareness in CCCP.
He said consumer confidence in conventional as well as online retail is critical to protecting Dubai’s reputation as a destination for shopping.
Digital Protection extends the facility to raise a complaint regarding online purchases on the 'Ahlan Dubai' number, and protects the rights of consumers as well as merchants, Al Muhairi added.