By Sarah Townsend
Store will be first in string of five planned stores across the UAE, company says
Chinese technology firm Huawei is to open its first standalone store in the Middle East and Africa (MEA) this month, at The Dubai Mall, it has announced.
The company already has a network of more than 50 service centres in the region but said it wants to expand its footprint as part of plans to become the world’s third largest smartphone vendor behind Apple and Samsung.
The Dubai Mall ‘experience store’ is to open later this month and stock a range of products including smartphones, tablets, wearables, PCs and accessories. It will feature Huawei’s two flagship series brands, including the recently launched nova 2 Plus, Matebook X and Watch 2.
The store is expected to be the first in at least five standalone stores Huawei is planning across the UAE, which the company perceives as a “key market globally”.
Gene Jiao, president of Huawei Consumer Business Group, Middle East and Africa, said in a statement to Arabian Business: “The Flagship Huawei experience store is a milestone in our history in the region. This will be the first Huawei standalone store in the Middle East and Africa and represent our commitment to the region.”
He added: “The UAE is a key market for Huawei globally and the company sees Dubai as a city that is strategically located to reach consumers in and around the region.
“With the store’s prime location (in Dubai Mall), we aim to provide our consumers a compelling space to connect with the Huawei brand, our latest technologies and products at a more personal level.”
The “sleek and modern” store will allow customers to test devices and experience the latest Huawei products in an “immersive” way, he added.
In the years, ahead, Huawei plans to create new ranges of “intelligent” devices that use artificial intelligence (AI) and machine learning technology to make people’s lives easier. Its new Mate 10 smartphone, due to launch this month, is powered by an AI chipset, the company claims.
Huawei currently occupies second place in terms of smartphone sales volumes in the MEA region with a 13.8 percent share, according to analysts at GFK.