Arla Foods launches organic milk brand in the UAE, eyes Saudi Arabia and Kuwait in 2018
Arla Foods, the world’s largest producer of organic dairy products, is targeting Gulf markets for its biggest growth outside Europe.
The launch of Arla Organic Milk in the UAE forms part of the farmer-owned company’s ambitious business strategy, which is to become the number one organic dairy brand in the Middle East and North Africa by 2020.
UK-based Arla said in a statement that it also has plans to expand into Saudi Arabia and Kuwait in 2018.
“We see a growing appetite for organic products in the Middle East, and we are responding to this consumer demand with the first of many organic product launches in the region,” said Rasmus Malmbak Kjeldsen, senior vice president of Arla’s operations in the Middle East and North Africa.
“We have noted a general trend towards organic especially in the fruit and vegetables category. Now we are seeing this unfold into dedicated organic shops, cafés and restaurants." he added.
Presently Arla is best known in the Middle East for non-organic dairy products under global brands such as Lurpak, Castello and particularly Puck.
Arla said its organic milk is now available across all key retailers in the UAE, including Union Coop, Choithrams, Spinneys, Carrefour, Geant and Lulu Hypermarket.