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Mon 23 Oct 2017 09:56 AM

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Major Australian food retailer eyes Middle East market

Australia's largest multi-brand retail food franchisor announce regional expansion

Major Australian food retailer eyes Middle East market
Australia’s largest multi-brand retail food franchisor, Retail Food Group (RFG) has announced plans to expand into the Middle East region.

Australia’s largest multi-brand retail food franchisor, Retail Food Group (RFG) has announced plans to expand into the Middle East region.

The move will see a selection of the company’s global food and beverage products, such as dairy, baked goods and premium coffee coming to Middle East shores.

With a network of more than 2,500 outlets across Australia, US and New Zealand, the franchisor boasts brands such as Gloria Jean’s Coffees, Donut King, Di Bella Coffee Co. and Crust Gourmet Pizza Bar.

RFG Chief Executive Mike Gilbert, said the Middle East will be a launch pad for them to branch out into other global markets.

“We currently have hubs in Australia, New Zealand and the USA, and plans for the Middle East underway, and will be looking to replicate them in Asia and Europe," he said.

“We’re excited to replicate our successful Australian operations in the Middle Eastern market and accelerate the growth of brands like Gloria Jean’s Coffees, Donut King, Crust Gourmet Pizza Bar, Brumby’s Bakery, Michel’s Patisserie, Pizza Capers Gourmet Kitchen, Café2U and It’s A Grind in the region."

He added that the company’s expansion model rests on recruiting master franchising partners and building local alliances.

“Our franchise partners enjoy the benefits of working with Australia’s largest multi-food franchisor every day, dealing with our expert management teams, enjoying supply benefits from increased scale and gaining access to best-in-class initiatives,” Gilbert said.

RFG recently announced a Middle East hub which will allow the company to grow a commercial coffee enterprise throughout the region, and will provide a fast-track platform for supplying coffee to networks in the Gulf, once it is established in 2018.

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