Reem Mall, Abu Dhabi’s upcoming entertainment, dining and shopping destination, has announced a new partnership with Azadea Group.
As part of the agreement, Azadea Group will bring 11 brands to Reem Mall, totalling an area coverage of more than 4,200 sq m.
The group’s popular franchise brands such as Virgin Megastore, Massimo Dutti, Bershka and Paul will add further value to the mall’s retail offering, a statement said.
Shane Eldstrom, CEO of Al Farwaniya Property Developments, said: “Our mission is to provide shoppers and visitors with a world-class retail experience and this significant new agreement with Azadea Group brings us closer to achieving this ambition... We are very pleased to be enhancing Abu Dhabi’s retail landscape by working alongside them.”
Marwan Moukarzel, deputy CEO at Azadea Group added: “Our partnership with Reem Mall embraces our mission to further extend our promise in the wider MENA region of continuously providing entertaining and exciting experiences to our customers and people through great retail space.”
Reem Mall, located on Abu Dhabi’s Reem Island, is set to offer 2 million sq ft of leasable area comprising around 450 stores, 85 of which will be food and beverage, as well as Snow Park Abu Dhabi, a destination snow park attraction.
The $1.2 billion project is located in the Najmat District on Reem Island, the residential and commercial master development by Reem Developers. Reem Island is planned to have a population of 200,000 at completion.
Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC).For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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