World’s biggest book sale opens in Dubai

The first-ever Big Bad Wolf Book Sale Dubai is open 24 hours a day for 11 consecutive days at Dubai Studio City, Sound Stage Venue.

Held in partnership with The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), the National Media Council (NMC) and Dubai Production City, the sale closes at 11.59pm (local time) on Sunday October 28.

“Our vision of bringing The Big Bad Wolf Book Sale to Dubai is now a reality,” said Mohamed Al Aidaroos, managing partner of Ink Readable Books, the organiser of The Big Bad Wolf Book Sale Dubai.

“The Big Bad Wolf Book Sale aims to promote a culture of reading through affordable brand-new books and there is a clear demand for such books in the region. By making millions of high-quality, English books accessible, we aim to ignite imaginations, foster creative thinking and help empower the future generation.”

MBRF has contributed a number of Arabic books and publications through its publishing arm, Qindeel Printing, Publishing and Distribution, as part of its commitment to promote the widespread use of the Arabic language.

With MBRF’s latest Arab Reading Index revealing that the average Arab citizen reads around 17 books per year, Al Aidaroos said that the event is ready to host hundreds of thousands of English and Arabic bookworms, occasional readers, students, families and avid shoppers over the next week-and-a-half.

Founded in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf Books has previously been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei.

Majed Al Suwaidi, managing director of Dubai Production City and Dubai Studio City, said: “This one-of-its-kind book fair allows book enthusiasts of this region to meet like-minded people and exchange ideas as well as giving a larger opportunity and access to books. We hope this initiative will strongly contribute towards Dubai’s vision of developing a knowledge-based competitive economy, and we are pleased to be part of it.”