Al-Futtaim Electronics (AFE), a member of Al-Futtaim Group, today announced plans to open hi-tech audio outlets, branded as Audissey.
The “truly high end” chain will open across the Middle East, and the first outlet is scheduled to open late this year. Geared towards consumers who recognise what makes good music sound better, “this is no ordinary store.”
“While the concept of Audissey was conceived almost a decade ago, intensive market research has shown us that recently there has been a growth of a niche group of consumers who seek the best there is on offer in the audio industry and where price is no object. This is truly high end,” said Vishesh Bhatia, group director – Electronics, Engineering & Technologies, Al-Futtaim Group.
Offering products including 2-channel or 7.1 amplifiers, preamplifiers, speakers, subwoofers, turntables, and DVD/CD/Blu ray players, Audissey will offer UAE customers for the first time extreme, “hi-tech audio gadgets of top high-end boutique brands not only from Europe but the USA and from Down Under.”
Techserve, AFE’s one-stop-shop for electronics service and systems integration needs, will handle installation for all of the products.
Al-Futtaim Electronics (AFE) is part of Al Futtaim Group and is a leading distributor, retailer and customer care provider for globally recognised brands including Panasonic, Sanyo, Toshiba, AFTRON and Control 4.
The AFE portfolio also includes multi-brand electronics retailer Plug-ins and customer service provider Techserve.
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