Deliveroo UAE has introduced a new in-app feature which allows users to create a delivery order with both restaurant dishes and essential grocery items.
This new feature allows customers to top up their takeaway orders with grocery items from Deliveroo’s rapid grocery HOP sites, which will late expand to include other groceries.
This customer-centric feature was developed in response to the observation that many customers often place a second order shortly after their initial one, Deliveroo said in a statement on Wednesday.
New Deliveroo HOP feature
Once a customer initiates a restaurant order, the order tracker page allows them to conveniently top up their order from the nearest Deliveroo HOP site within a 10-minute window after the original order is placed.
“Deliveroo’s new top-up feature allows us to provide a seamless delivery experience, whether it’s merging their preferred restaurant dishes with a head start on tomorrow’s breakfast or ensuring they’re prepared for an eventful evening,” Ziad Zein, Growth and Commercial Director at Deliveroo UAE said.
Following a successful trial in the UK, the feature is now being rolled out across the UAE, benefiting thousands of customers in Dubai’s HOP area.
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