Dettol, Almarai and other brands have topped YouGov‘s FMCG Consideration Rankings for 2024 in the UAE.
The rankings measure the likelihood of purchase from food, beverage and personal care categories.
Brands were scored based on consideration between April 2023 and March 2024.
Within personal care, Dettol led with a score of 39. Dove followed in second place with 33.9, and Nivea scored 30.3 in third. Colgate and Vaseline also featured in the top five.
Almarai dominated the food listings, scoring 56. Oreo came second with 37.3, while Maggi placed third with 34.5. Al Rawabi and Sadia rounded out the top five with identical scores of 34.4.
For beverages, Almarai also topped the table at 47.4. Al Ain and 7UP followed respectively in second and third.
In addition, Mai Dubai, Masafi and Al Rawabi made the leading group.
Follow us on
