Al Khayyat Investments, a Dubai holding company, said on Saturday that it intends to open several new stores in the UAE on behalf of international fashion brand Superdry.
Clive Stanley, the company’s retail CEO, made the comments as Al Khayyat Investments opened a new Superdry store in Mirdif City Centre, its second in Dubai.
Stanley said: “Superdry occupies a unique position in the fashion world globally. We have plans in place to boost Superdry local presence by opening stores in major shopping centres across the UAE.”
Last year, Al Khayyat signed a franchise agreement with SuperGroup Plc, owner of the Superdry brand to manage its expansion in the UAE.
UAE teens spend three times as much as their global peers on clothes and apparel, according to the results of a survey on the habits of teenagers in the region.
The Global Teen Insights Programme-MENA Edition, which was carried out lately by research firms AMRB and TRU, found that UAE teens spend an average of $71 a month on clothing and apparel.
This was more than three times the global average, which was found to be $21.
Stanley added: “Fashion business is rebounding in the UAE, especially since the infrastructure of shopping and retail is way ahead of most of neighbouring countries.”
Al Khayyat Investments also manages leading retail brands like Fila, La Martina, BinSina Group of pharmacies, Degrenne Paris and Life Fitness, in addition to its Food and beverage portfolio including Il Caffe Di Roma and Burger Fuel.
Superdry, established six years ago, is a global brand patronised by many leading celebrities, including David Beckham, Leonardo DiCaprio, Zac Efron, Kate Winslet and Shakira.
Stanley said: “Superdry is a popular brand in Europe and USA. We wanted to bring this success story to the Gulf market. We are confident of success here as the population is young and the purchasing power of consumers is high.”
Theo Karpathios, CEO of international & wholesale at SuperGroup, said the Superdry store in Deira City Centre, the first to open in Dubai, was “witnessing a huge footfall”.
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