Mall of the Emirates, owned and operated by Majid Al Futtaim announced the launch of a new digital concierge service as part of the mall’s vision to design an omnichannel experience.
The new digital concierge service will allow customers to shop from 350 international and local brands entirely via WhatsApp, with free delivery within a few hours.
Part of the mall’s vision is to create an omnichannel experience offering in-store, at home or digital services. The hybrid model intends to bridge the gap between physical stores and digital platforms for a simplified shopping experience.
“At Majid Al Futtaim, we recognise that our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands. While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the digital concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes,” said Fuad Sharaf, managing director, UAE shopping malls, Majid Al Futtaim Properties.
“Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates. Our pride as a leader in offering innovative omnichannel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are,” he added.
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