Emirates is giving fans of the Beautiful Game a chance to own some of the most iconic football jerseys, autographed by players like Kylian Mbappé, Luka Modrić, Vinícius Júnior, Bukayo Saka, and Declan Rice, among others, and in the process, also contribute to the humanitarian work being done by the Emirates Airline Foundation.
The Dubai airline unveiled its Emirates Signature Series, an exclusive collection of signed football jerseys from some of its club partnerships, including Real Madrid, AC Milan and Arsenal.
The airline also said it has plans to roll out the Signature Series collection into other key partnerships, including sailing, cricket and cycling.
Each jersey in the collection has been authenticated by The Bootroom Collection, providing fans the assurance of owning a verified piece of sporting history. Emirates Signature Series-certified jerseys are adorned with autographs from football greats and current players. The jerseys come in a custom-designed box and are accompanied by a certificate of authenticity as well as a security hologram.
Proceeds from the Emirates Signature Series will benefit the Emirates Airline Foundation, the airline’s non-profit charity organisation providing humanitarian, philanthropic aid and essential services for children from around the world. The Foundation currently supports 14 projects in nine countries.
Part of the proceeds will also be channelled to designated philanthropic organisations that each club supports, demonstrating the airline’s collaborative approach to social contribution and community development.
The Signature Series is exclusively available at the newly refurbished Emirates Official Store at the Group Headquarters and through The Bootroom Collection’s official stores in Dubai Mall, and The Avenues at Atlantis, The Palm. The jerseys will soon be available for sale on the Emirates Official Store and The Bootroom Collection’s websites.
The new collection comes as the airline reopens its Official Store at its Group Headquarters location. The revamped 126 square metre store offers an elevated shopping experience with a curated and exclusive selection of official merchandise, travel essentials, aircraft models and clothing items for men, women, and children.
To mark the launch of Emirates Signature Series, a dedicated memorabilia showcase will be featured at the new Official Store.
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