Emirates has been crowned as the top brand in YouGov’s Best Buzz Rankings 2021 in the UAE for the fourth year.
Despite travel restrictions and some renewed global flight suspensions amid the latest wave of Covid-19 dominated by the Omicron variant, the Dubai based airline maintained a strong net positive sentiment among UAE residents (+53.6).
YouGov’s BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The annual Buzz rankings are compiled using Buzz scores from the entire years’ worth of data.
Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.
Smartphone giant iPhone and its parent company Apple both made notable improvements to their scores over the years, jumping five places from their 2019 rankings to second (45.8) and third (45.6) respectively, in 2021.
Samsung saw its ranking drop down two places to fifth (from third in 2019), with a marginal decline to its score (44.1).
YouTube remained in sixth (43.3) but has strengthened its Buzz scores over the years among the UAE residents – from 42.2 in 2019 to 43.3 in 2021.
In eighth place (41.8) is the much talked about Expo 2020 Dubai. Despite the pandemic, the Expo, which launched on October 1 and runs until the end of March, has hosted 190-plus countries and attracted more than 12 million visitors so far.
The rest of the top 10 was completed by new entrants including sportswear brands Adidas and Nike as well as homecare brand Dettol, in fourth (45.0), seventh (41.8), and tenth (38.6), respectively.
Saudi-based Almarai completed the 2021 rankings in ninth (40.6) after making its debut in the UAE’s top rankings.
YouGov BrandIndex also released the 10 most improved brands of the past year with Expo 2020 Dubai topping the list with a change in score of +16.8 points.
Social networking brand Tik-Tok and Qatar Airways were named the second and third best improvers of the past year, followed by e-commerce major Noon and online food and grocery delivery brand Talabat.
Lifestyle brand Smiles, Bluewaters, the destination with the newly launched Al Ain wheel, Dragon Mart, energy drink Red Bull and the much-promoted Saudi destination of Neom made up the top 10.
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