Flowwow, a UAE-based gifting marketplace for local brands, announced the launch of a card game in partnership with Emirati digital artist Mariam Alobeidlito to celebrate Ramadan and Eid.
The card game, titled ‘Ramadan Moments: Family Game for Heart-to-Heart Talks’, is meant to serve as a meaningful, atypical gift with artistic splendor and a way to bring people closer, the company said in a media statement.
The launch of the card game followed the Flowwow team exploring UAE customers’ views on traditional gifts during Ramadan and Eid.
“Recent research from ‘Think with Google’ revealed a shift towards activities aligning with Ramadan’s spirit, with 83 percent seeking spiritual inspiration and 78 percent showing interest in gift ideas and how-to videos,” the company said.
The research also showed a surge in interest in gaming during Ramadan. “The consumer insights confirmed our intuition that there was a rising reluctance to cliché gifts during Ramadan celebrations. It moved us towards offering people something truly unique and meaningful, reflecting the core Ramadan values”, said Slava Bogdan, Flowwow СEO and co-founder.
“So, combining social media insights with the increased interest in games and gift ideas, we decided to introduce the ‘Ramadan Moments’ card game, infused with local artistry,” she said, adding the gift idea is designed to foster meaningful interactions within families and uphold the values of unity and togetherness during this holy period.
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