The Abu Dhabi HSBC Championship, which launches the Desert Swing part of the European Tour every January, has been renamed following a partnership deal with Emirates Global Aluminium (EGA).
EGA, the largest industrial company in the UAE outside oil and gas, said in a statement that the tournament, held at the showpiece Abu Dhabi Golf Club, will now be known as the Abu Dhabi HSBC Championship presented by EGA.
The deal means that EGA is now backing both key UAE championships on the early-start Desert Swing – the other being the Omega Dubai Desert Classic, it added.
Abdulla Kalban, EGA’s managing director and CEO, said: “Golf has played an important role in putting the UAE on the global map, spurring tourism as well as improving the quality of life of UAE residents. This is why EGA has supported the development of world-class golf in the UAE since 1991.
"With this new partnership in place, we look forward to the country’s iconic golf tournaments making further contributions to the nation’s economy and society.”
Aref Al Awani, general secretary of Abu Dhabi Sports Council, which hosts the annual championship, added: “This deal brings significant benefits to the tournament, our new partner and the UAE community at large.”
The Abu Dhabi tournament attracts the strongest field of the European Tour season outside the Majors and World Golf Championships, with the likes of Dustin Johnson, Rickie Fowler, Rory McIlroy, Jordan Spieth, Henrik Stenson, Phil Mickelson and Tiger Woods.
The 2018 Abu Dhabi HSBC Championship Presented by EGA will run from January 18-21 with a $2.7 million prize purse.For all the latest sports news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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