The move is expected to help businesses in the region better connect with Arabic-speaking consumers
Instagram today introduced a ‘right to left’ functionality option to offer Arabic-speaking users clearer written communication, in a move aimed at supporting various languages.
The social media firm, owned by tech giant Facebook, said it spent the first half of 2017 reconfiguring the app in order to introduce the new option and enable more Arabic speakers to use Instagram.
The option is believed to provide more opportunity for businesses in the region to better connect with customers.
Mike Krieger, Instagram's co-founder said, “I'm proud of our efforts to make Instagram one of the most inclusive and diverse platforms in the world. With this update we hope even more Arabic… and Farsi speakers are able to use Instagram to connect with the people and interests that matter to them.”
Instagram has over 63 million users, of which 50% follow a brand, according to Priya Patel, Instagram's regional product market manager.
“With this update, businesses in the region can connect with the Arabic-speaking community for the first time and drive business results,” she said.