Striving to be the preferred technology brand both in the commercial PC business segment as well as in education, ASUS is a major player in the IT industry driven to provide innovative IT solutions that empower people and businesses to reach their full potential.
And now with their expert-series portfolio and solutions, ASUS regional commercial director (META) Tolga Özdil explains that ASUS is setting a new standard for the commercial PC market with superlative performance, premium craftsmanship, durability and enterprise-grade products.
In education
Setting a firm foothold in the IT industry across the Middle East, ASUS offers a host of innovative products, reliable sales support, as well as stellar service. “Our ambition is to become the number one in the education PC brand in the UAE market by 2025,” says Özdil.
“We’ve supplied key education sectors with ASUS ExpertBook series across more than 45 schools in the Middle East and ExpertCenter desktops for local government organisations.”
Both the Dubai Health Authority (DHA) and GEMS Education have selected ASUS as their key partner, a decision underpinned by the durability and reliability of ASUS Solutions over competitors, he says.
Adopting to the new workplace
According to Özdil, the past two years have metamorphosed the workplace, making it imperative for executives, managers, and entrepreneurs to redefine the new future of work.
“Now more than ever, tools are required that work both reliably and seamlessly, in a secure environment,” he says.
“Our wide range of products include laptops with ExpertBook, all-in-one PCs and desktops with ExpertCenter, as well as servers, monitors, storage solutions, and networking to enable businesses to steer businesses towards achieving their potential.”
ASUS Business at Gitex 2022
To showcase its new innovative commercial products and solutions, for the second year, ASUS Business will be participating in Gitex 2022. Dedicated to offering key commercial solutions for key verticals across corporate, SMB, education, and government, ASUS welcomes visitors, channel partners, B2B end-users, and media to experience hands-on the latest range of ASUS Business devices.
Key products and innovations
In addition to the ASUS ExpertBooks, three new commercial laptops have been launched; this includes the ASUS ExpertBook B3 Detachable, capable of doing everything from plugging business data to jotting notes in class with its garaged stylus.
This built for business but designed for education is a 2-in-1 portable companion with a detachable design, making it ideal for both uninterrupted remote learning and working.
It also features a 16:10 multitouch screen with an extensive dual-orientation stand cover and can be used both vertically and horizontally.
Created for business and empowered by flexibility, the ExpertBook B5 is presented in a precision-crafted chassis that’s unequivocally lightweight at just 1.38 kg. The 360-degree flippable touchscreen features an all-day battery life, along with a host of innovative technologies including an ASUS NumberPad, Intel® Core™ processor, AI noise cancellation, dual-SSD RAID support, and ASUS NumberPad.
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