UAE telecom major e& bagged the top spot in Brand Finance’s inaugural Employer Brand Report 2024, named as the top global telecoms employer.
The group also secured the 16th spot among the top 20 Employer Brands across financial services, telco, media, and tech (TMT), oil, gas, and energy, professional services, retail, automotive, and fast-moving consumer goods (FMCG) in Africa, Asia, Europe, and the US.
Ali Al Mansoori, Group Chief People Officer, e&, said: “This recognition as an employer of choice reflects the incredible dedication and passion of our people, who are our greatest assets.”
“It also reaffirms the group’s commitment to cultivating a unified company culture where every employee is empowered to think differently, experiment fearlessly, and innovate continuously,” he said.
David Haigh, CEO of Brand Finance, said Middle Eastern telecom brands are increasingly overtaking their European and American counterparts as desirable places to work.
“This reflects the career opportunities and exciting technological developments created by consistent, high-quality investment in the Middle East,” he said.
Leading the way in employer branding and talent development in UAE, the e& group scored highly across several considerations, including as a ‘prestigious brand’, an ‘inspiring vision’, ‘enjoyable and rewarding work’, and a ‘well-managed and governed company’.
The Brand Finance 2024 Employer Brand Index follows the release in January of the global brand rankings in which e& UAE was rated the strongest telecom brand globally (AAA rating) and the strongest brand in the Middle East and Africa (MEA) across all categories.
Brand Finance is billed as the world’s leading brand valuation consultancy.
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