Telecoms operator Etisalat has been named as the second major company to sign up as official partner to Dubai’s Expo 2020 mega event, organisers have announced.
The telco has joined Emirates Airline to become a Premier Partner and organisers say they intend to sign up a further 10 companies.
Etisalat will be involved in creating the infrastructure for the Expo site – enabling Expo 2020 Dubai to provide visitors and participants with a cutting edge, immersive digital experience that brings the Expo themes to life for its visitors.
Etisalat will also provide on-site Wi-Fi capable to handling up to 300,000 people onsite in a day.
A statement said a range of companies from sectors including aviation, technology, finance, logistics, telecommunications, travel and tourism have begun discussions to explore how they can play a role in supporting the delivery of Expo 2020 Dubai.
Expo 2020 Dubai’s partnership programme offers three tiers of partnerships – Premier Partners, Official Partners and Official Providers.
The 12 Premier Partners will have access to exclusive rights and benefits with Expo 2020 Dubai, including the ability to use the Expo 2020 Dubai logo, licensing and merchandising rights and the chance to be involved in Expo’s communication and promotional activities.
Expo organisers said they seek to recruit up to 20 Official Partners over the next year, while the Official Providers programme will launch in 2018, which will include opportunities for up to 20 organisations.
The statement added that participants in the Partnership programme stand to benefit significantly from global brand exposure, a chance to connect with the more than 25 million visitors that Expo 2020 Dubai is expected to attract, while enjoying direct access to more than 2 billion people in markets across the wider region.
Reem Ebrahim Al Hashimy, UAE Minister of State for International Co-operation and director-general Expo 2020 Dubai Bureau, said: “Global mega events offer significant opportunities to businesses, and the World Expo, in visitor terms, is the biggest of them all. Expo 2020 Dubai offers a unique proposition. It’s the first World Expo to be hosted in the Middle East, Africa or South Asia.
“Connections through Dubai have already made the world closer, and the connections that Expo 2020 Dubai will promote will allow global businesses to get closer to a dynamic region of almost 3 billion people.”
She said Expo 2020 Dubai is looking to work with companies that have already demonstrated their commitment to social development, while facilitating innovation and human ingenuity.
“The idea of partnership sits at the very heart of Expo 2020 Dubai. We are guided by the belief that innovation and progress are the result of people coming together. These steps are only the beginning, and we look forward creating more opportunities to generate significant value for our partners, our country, and our communities.”
Follow us on
