The team at Twitter have discussed selling usernames to generate revenue following a slew of changes by controversial owner Elon Musk, who has achieved a recent world record for the largest-ever loss of personal fortune.
The new initiative was discussed to resuscitate the company’s business, people with knowledge of the matter said, reported The New York Times.
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Conversations have taken place among Twitter employees about selling certain usernames by running auctions which allow interested individuals to bid for the usernames.
It is not yet confirmed when on if the plan is set to initiate or if the plan affects all usernames. Musk revealed last month that he wanted to eliminate inactive accounts to free up over a billion usernames.
Earlier this month, it was reported that Musk had made further cuts to Twitter’s already radically diminished trust and safety team.
At least a dozen more cuts have been made to the team handling global content moderation, as well as to the unit related to hate speech and harassment, according to people familiar with the matter.
Since taking over the company, Musk has overseen firings or departures of roughly 5,000 of Twitter’s 7,500 employees and instituted a “hardcore” work environment for those remaining.
The social media site faces multiple suits over unpaid bills, including for private chartered plane flights, software services and rent at one of its San Francisco offices.
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