Dubai airline chief says 'three or four' types of Economy could be offered to tackle threat from low-cost carriers
Emirates is reportedly mulling plans to introduce a number of classes within its Economy cabin in a bid to tackle the growing threat from low-cost long-haul carriers.
Airline president Sir Tim Clark has been quoted as saying "three or four" types of Economy class on its fleet of Airbus A380s may be created.
Speaking at Aviation Festival in London, Clark told travel website TTG that sales would be via a new digital platform that would allow Emirates to offer a basic economy product with optional ancillaries.
“We have seen what happened in short-haul, it was nuclear on our industry. It’s a question of time, the economics are probably more difficult, but it is clear that the place for long-haul low-cost is there,” TTG quoted him as saying.
He also said that Emirates had ready-made low-cost feed from sister carrier flydubai.
In July, Emirates and flydubai announced a significant partnership agreement that will see the two airlines join forces for the first time.
Under the partnership, the Dubai-based carriers will operate an “expansive” codeshare agreement, as well as increased schedule alignment and network optimisation to more than 200 destinations, they said in a statement.
The two airlines’ combined network is expected to cover 240 destinations by 2020, served by a combined fleet of 380 aircraft.