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Wed 11 Oct 2017 02:54 PM

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Love supercars? Visit Dubai's Boulevard of Dreams

Dedicated supercars zone will feature some of the world's fastest and most expensive models at this year's Dubai International Motor Show

Love supercars? Visit Dubai's Boulevard of Dreams

A dedicated supercars zone - the Boulevard of Dreams - will feature some of the world’s fastest and most expensive models at this year's Dubai International Motor Show.

The show, which runs from November 14-18 at Dubai World Trade Centre (DWTC), will features a total of five specialised sectors and is expected to attract thousands of visitors, from serious car buyers to aspiring owners, petrolheads and car-mad kids.

“The region has long been synonymous with luxury and supercars... In keeping with the prestige, glamour and mystique associated with the supercar segment, visitors will be in for a real treat with some big reveals scheduled for the show,” said Trixie LohMirmand, senior vice president, Exhibitions & Events Management, DWTC.

“The Boulevard of Dreams allows brands to engage more easily with both loyal clients and potential new customers; it also represents a great opportunity for young car enthusiasts who usually only witness these magnificent supercars driving past them at speed,” she added.

The MENA region is home to an ever-increasing number of high net-worth individuals (HNWIs) and ultra high net-worth individuals (UHNWIs). A recent Knight Frank report said the number of UHNWIs in the region grew by 48 per cent from 2006 to 2016, with some 7,370 UHNWIs sharing a combined wealth of $810 billion now calling the region home.

It is therefore little surprise that the emirate’s supercar segment continues to move at a rapid pace, as evidenced by industry luminaries such as McLaren opening new showrooms in Dubai and across the region. At present, the Middle East makes up 12 percent of McLaren’s global sales.  

Andreas Bareis, managing director Middle East, Africa & Latin America for McLaren Automotive, said: “McLaren has been going from strength-to-strength in the Middle East. We opened a new McLaren showroom in Dubai earlier this year; we opened in Beirut recently.

"Therefore, it makes sense for us to be present at the biggest motor show in the region. Our clients still enjoy visiting the motor show to see what’s new and the general public also enjoy getting a closer look at our supercars.”

McLaren, which will be showing its new 570S Spider, will be joined at the Dubai event by other legendary manufacturers such as Ferrari and Maserati while Italian automaker ICONA will unveil the world’s first handmade titanium supercar – the Vulcano Titanium, valued at $2.9 million.

Teresio G Gaudio, chairman and CEO of ICONA, said: “We think that the style of this unique masterpiece will capture the discerning taste of a selected public. The Vulcano Titanium is an example of the craftsmanship of ICONA blended with design and technology; we are also ready to discuss personalised, unique one-offs with keen car collectors.”

Other exhibitors in the sector include Rimac, which will be showcasing its Rimac Concept One – an electric supercar -  Prato and Shaali Motorsport, which will bring its UAE-made Shaali N360.

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