Emirates-sponsored French football club Olympique Lyonnais (OL) will play their upcoming match in special one-off jerseys emblazoned with the word ‘Dubai is Open’ across the front, the airline has announced.
Emirates became the official main sponsors of the Lyon-based on July 1. The team’s official 2020/2021 home jerseys featuring Emirates’ ‘Fly Better’ logo will be revealed of the new season.
On Saturday, July 4, OL will play a friendly match against OGC Nice at 630pm local time at its Groupama Stadium, wearing the special ‘Dubai is Open’ jerseys.
In a statement, Emirates said that the jerseys were made following instructions by Sheikh Ahmed bin Saeed Al Maktoum, chairman and CEO of Emirates Group, and come on the back of Dubai’s recent announcement that welcomes business and leisure visitors to the city from July 7.
The “Dubai is Open” message will also be visible on digital signboards across Emirates’ other football sponsorships in Europe, including Real Madrid and Arsenal.
The OL v OGC Nice match will be broadcasted live on Canal+ TV in France and can be watched online on OLPLAY at 8:15pm local time.
Currently, Emirates has resumed flights for passengers to over 50 cities, and has announced that it will deploy A380 aircraft to Paris from July 15.
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