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Abu Dhabi’s Al Seer Marine undergoes a brand refresh

New brand identity mirrors the company’s strategic direction in developing a future-proof fleet and innovative products; Assets reach $2.04 billion

Abu Dhabi's Al Seer Marine Reveals Brand Refresh Update
Al Seer Marine currently owns and commercially manages a fleet of 20 vessels, predominantly acquired between 2022 and 2023

Al Seer Marine, a subsidiary of International Holding Company with AED7.5 billion ($2.04 billion) in assets, has undergone a brand refresh as it aims to solidify its position as a leader in the maritime industry.

Since its inception in 2003, Al Seer Marine has earned a reputation as a maritime powerhouse, establishing a network of subsidiaries and partners both in the UAE and internationally.

Among its recent internal investments is the establishment of a state-of-the-art 3D printing capability, which is the largest of its kind in the world.

Guy Neivens, CEO of Al Seer Marine, commented: “Motivated by the UAE’s visionary leadership, we have consistently expanded in the maritime sector for over two decades. Anchored by this heritage, we are proud to introduce our new dynamic brand identity.

“The new brand identity declares our deep faith in the immense potential of the UAE’s maritime sector. This belief propels us forward on a wave of progress in advancing maritime excellence.”

Al Seer Marine is focused on developing a modern fleet equipped with the latest technologies. This vision has garnered significant support from regional financial institutions, culminating in an AED863 million ($235 million) syndicated transaction in March 2023 to support the company’s fleet expansion.

“We currently own and commercially manage a fleet of 20 vessels, predominantly acquired between 2022 and 2023. Two LNG-ready MR tankers, set for delivery in the fourth quarter of 2024, are designed to utilise new zero-emission fuels such as ammonia and methanol, reinforcing our dedication to sustainability,” Neivens added.

Al Seer Marine’s growth

Al Seer Marine has also invested over AED1.45 billion ($390 million) externally in both Abu Dhabi Ports and ADNOC Logistics and Services.

With most of the fleet already delivered and the remainder expected before the end of 2024, the total value of Al Seer Marine’s assets reached AED7.5 billion. Investing in a modern fleet has enabled the company to achieve sustainable growth and operational efficiency, reflected in total revenue growth climbing to AED580 million ($157.9 million) in the first half of 2024.

Al Seer Marine has set new benchmarks with ‘MEGA II’, the world’s largest 3D printer, and the largest 3D-printed boat made from 67 percent recycled materials. The company’s innovation was highlighted at Dubai Design Week with the swift 3D printing of the ‘North Star’ pavilion.

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