Etihad Airport Services (EAS) has announced that it is rebranding to Velora, marking a major milestone in the evolution of Abu Dhabi’s aviation services sector.
The move will bring together the company’s Ground Handling, Cargo and Logistics, and Security Services under a single brand to enhance efficiency, integration, and customer experience.
Jubran AlBreiki, Chief Executive Officer of Velora, said the rebrand builds on the company’s long-standing legacy while setting the stage for its next phase of growth. “The launch of Velora marks a significant milestone as we build on four decades of excellence established by Etihad Airport Services,” he said.
“By uniting our different services under one brand, we aim to enhance every journey for our guests and partners, set new benchmarks in operational excellence, and contribute to Abu Dhabi’s growth as a leading aviation hub.”
Velora’s formation supports Abu Dhabi’s wider economic ambitions by strengthening the emirate’s role as a global aviation and logistics centre. The integration of operations is designed to improve connectivity between service lines, streamline workflows, and ensure seamless collaboration across business divisions.
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