As part of its Kuwait-focused strategy unveiled in June this year, Agility Public Warehousing Company is adopting a new brand identity and will now operate under the brand ‘Makhazen’.
Agility is listed on Boursa Kuwait, as well as Dubai Financial Market (DFM).
The rebrand reflects the company’s positioning as a platform dedicated to supporting Kuwait’s national development priorities, including key initiatives under Vision 2035. The company plans to invest more than KWD100 million (US$325 million) through 2030 in sectors that advance infrastructure and economic diversification.
The company will begin using its new trademark and logo immediately. At the same time, the Board of Directors has proposed changing the company’s legal name. This is a separate process from the rebrand, and an Extraordinary General Meeting (EGM) will be scheduled to obtain shareholder approval.
Tarek Sultan, Vice Chairman, Makhazen, explained: “Today, we’re continuing the strategic steps announced in June to strongly position the company in Kuwait and align with the country’s economic priorities. The launch of our new brand identity marks the next chapter in our journey, as we pursue growth opportunities arising from the country’s economic agenda.
“We are aligning our business with Kuwait’s long-term economic transformation, directing investment and operations toward infrastructure development and sectors that will drive sustainable, long-term transformation.”
Makhazen is channelling capital and operations into some of Kuwait’s highest priority non-oil sectors in the country and contribute to its broader economic diversification efforts.
The new brand builds on the company’s legacy of national commitment and sustainable value creation, reflecting its founding mandate under the 1979 Amiri Decree that established the company to develop critical warehousing and infrastructure in Sulaibiya, Doha, and Mina Abdullah. The businesses now span industrial real estate, customs digitisation, and waste management and recycling.
To keep strategy and execution aligned with government priorities, the Board previously established a permanent senior board committee that will oversee development projects and maintain active dialogue with relevant authorities.
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