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Saudi Arabia launches 2 million square meter automotive hub in King Abdullah Economic City

Masarat Mobility Park’s development aligns with Saudi Vision 2030 goals, positioning Saudi Arabia as a regional leader in the automotive and mobility sector

King Abdullah Economic City's Masarat Mobility Park
Masarat Mobility Park is dedicated to developing local talent and upskilling labour by partnering with regional and international educational institutions

Masarat Mobility Park, a strategic partnership between TASARU Mobility Investments, Zamil Group Real Estate, Abdullah Ibrahim Alkhorayef Sons, and Dar Al Himmah Projects, announced its automotive and mobility hub in King Abdullah Economic City (KAEC).

The project, covering an area of up to 2 million square meters, aims to enhance the Kingdom’s status as a prime destination for automotive and mobility solutions, while promoting economic diversification and industrial growth.

The company said it commenced on-site works for the first phase of development, and has already secured initial commitments and attracted several global automotive suppliers to set up their businesses in the park.

Capitalising on the strategic location of the Red Sea and KAEC’s Special Economic Zone (SEZ), the Park said it will provide multimodal connectivity to sea, air, road transport services, and future rail infrastructure, making it ideally suited for automotive and mobility brands aiming to increase regional operations and penetrate the Middle East, Africa, and European markets.

The project is expected to generate thousands of jobs, particularly in the fields of automotive technology, logistics management and distribution, and parts manufacturing.

Muhammad Alshiha, Chairman of Masarat, said the establishment of Masarat Mobility Park reflects PIF’s commitment to partner with the private sector in attracting global automotive companies and in building a world-class automotive hub.

The Park has received eligibility certification from the Economic Cities and Special Zones Authority (ECZA) to launch operations within KAEC SEZ and attract investment under ECZA’s supportive framework, enabling investors to set up and manage their business efficiently.

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