Japanese carmaker Suzuki will continue launching new models in the Middle East this year after selling more than 24,000 vehicles in 2008.
Plans to roll out the Celerio in this region were announced on Wednesday as Suzuki revealed sales in the Middle East rose 117 percent increase compared to the previous year.
Takeo Fukuda, group leader of Suzuki’s Middle East and African marketing division, said this region was one of the company’s most successful for 2008. He added Suzuki has big plans for the Middle East during the coming months.
“Our solid performance in 2008 affirms the trust that our Middle Eastern customers have given our brand,” he said.
“We shall continue to launch new models within the year in recognition of the Middle East’s status as one of our biggest regional markets. Suzuki will unveil several programs and services to reward the loyalty and confidence of its patrons.”
Fukuda also said market expansion and changes to the model line-up had contributed to the sales increase in the Middle East.
Suzuki said the Swift Grand Vitara and mid-range SX4 proved popular with car buyers in this region.
The Celerio, which will be distributed by subsidiary Maruti Suzuki, is a five-door, fuel efficient hatchback powered by a lightweight K10B petrol engine. Suzuki claims the car will appeal to buyers looking for “high performance, well-designed and fuel-economic automobiles”.
Celerio manufacturer Maruti Suzuki is India’s largest passenger car company and accounts for more than 50 percent of the country’s automobile market.
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