The UAE Ministry of Interior (MoI), through the Federal Traffic Council and in collaboration with the country’s traffic departments, launched the fourth quarterly traffic campaign of 2024.
The latest campaign is launched under the slogan ‘Traffic Safety for School Students’.
The initiative coincides with the start of the new school year and aims to raise awareness across all segments of society, particularly parents, school students, drivers, and those involved in student transportation.
The campaign’s goal is to foster a culture of traffic safety and create a secure school environment free from accidents, making roads safer for everyone.
Brigadier Hussein Al Harthy, Chairman of the Federal Traffic Council, said the campaign is part of the traffic sector’s initiatives to achieve the highest levels of traffic safety, especially for school students.
The campaign also seeks to enhance road security and reduce traffic accidents.
“Our efforts continue with each new school year in cooperation with the Ministry of Education and relevant authorities to ensure traffic safety for school students,” Al Harthy said.
The campaign is being implemented with the coordination of traffic and patrol departments nationwide, along with various ministries and authorities concerned with traffic safety in both the public and private sectors.
The campaign includes a wide range of activities, events, lectures, and programmes designed to educate students, reaching a broad audience through various media channels, including print, audio, visual, and social media.
Additionally, traffic patrols around schools will be intensified to regulate traffic flow.
The programme will also offer educational initiatives for school bus drivers and supervisors, in collaboration with all stakeholders responsible for student safety, while working to spread traffic awareness and culture through social media and traffic awareness points across the country’s roads.
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