UAE’s business group, Al-Futtaim has strengthened its position into the electric vehicle market with three new launches on, March 16. The announcement was made at the group’s Future Mobility Day event at Ain Dubai Plaza, Bluewaters.
Al-Futtaim announced three major unveilings leading to their future mobility vision. The first one is the launch of their Electric Mobility Company and the UAE’s first e-mobility focused dealership. The company will operate as an individual entity with a team who will combine expertise in electric vehicles, hybrid and automotive led by newly appointed managing director, Hasan Nergiz.
The UAE’s EV market is expected to grow at a CAGR of 30 percent until 2028. The UAE has one of the highest levels of EV acceptability with over 30 percent of residents considering to buy an EV. The country also has one of the highest charging-to-vehicle ratios in the world with 32h stations currently and plans to increase in the coming years.
“Beyond selling EV cars, the new company represents a remarkable leap in the automotive sector and the way we steer the future of the business. Our vision is to redefine the way customers perceive electric and hybrid, and to give everyone in the UAE open access to advanced technologies and new-age, sustainable driving experiences.” said Nergiz.
“Now more than ever is the right time to launch this Electric Mobility Company, with the growing customer demand and the government imperative on green technologies. We can only fulfill the new company’s vision by bringing a portfolio of world-class brands, cutting-edge innovations, end-to-end solutions and the unparalleled service standards that customers have become accustomed to with Al-Futtaim,” he added.
The newly announced company also announced its first partner – BYD. The UAE will be the first country in the Middle East to have BYD vehicles on its streets with Al-Futtaim being its official representative.
BYD is a new energy vehicle manufacturer that is the only company to produce all the components of the EV including batteries, semiconductors, and electric motors. The company already functions in the Europe, USA, Japan and Korea market. Two models were unveiled in the UAE, Han and Atto 3.
AD Huang, General Manager, BYD, shared said “BYD has built a reputation for delivering high-quality, safe and truly revolutionary new energy vehicle experiences, but our commitment to sustainability goes beyond that. We have imbibed the climate change agenda into the core DNA of our company through our ‘Cool The Earth by 1°C’ mission. As of February 2023, we have saved over 29 billion kgs of carbon emissions, and this continues with our introduction of bringing better and more zero carbon solutions into the UAE. Al-Futtaim is a prevailing name for excellence in customer service and world-class products, making them the obvious choice for our mobility partner in the region.”
The third announcement was the partnership formed with Siemens to create charging stations. The Charge2Moov stations will come with a five year warranty and are suitable for all-electric vehicle brands.
Helmut von Strove, CEO, Siemens Middle East said “At Siemens, we strongly believe in the ecosystem approach, because it delivers the greatest benefits to our customers, society, and the environment. Moments like these are exciting – when we work with companies that have a bold and clear vision to deploy technology that reduces energy consumption and curb carbon emissions. We are proud to be entrusted with providing the technology that helps Charge2Moov serve its customers – from the fast chargers in the stations to the wall units in homes.”
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