By Sarah Townsend
Almost 400,000 guests checked into hotels in the emirate in July
Hotels in Abu Dhabi registered a 4 percent increase in hotel guests last month when compared to July 2016, official figures claim.
The latest statistics from the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) show that the 164 hotels in the emirate received a total of 396,548 guests during the month of July.
This pushes the cumulative total for the year to over 2.6 million, maintaining 7 percent growth year on year, the TCA said.
Hotel revenues for the month were AED327 million ($89 million) from a total of almost 33,000 available rooms.
The TCA added that all three regions of Abu Dhabi – Abu Dhabi city, Al Ain and Al Dhafra – posted guest arrival increases on the back of strong domestic tourism visitors from within the UAE, with the 138,273 UAE arrivals accounting for 35 percent of all monthly visits.
The other key markets of the UK and US also saw strong double-digit growth of 28.5 percent and 20 percent respectively, reflecting an upsurge in summer demand, while growth from China continued unabated, posting a monthly increase of 87 percent.
Saif Saeed Ghobash, director-general of TCA Abu Dhabi, said the launch of a full programme of Abu Dhabi Summer Season events, including the popular Liwa Data Festival, has helped to underpin the figures.
“July’s growth in visitors from China, UK, and US, and the month’s UAE visitor arrivals total of 138,000 is encouraging, and compares favourably when adjusted to take into account the Eid A Fitr boost contained in the July 2016 figures,” Ghobash said.
He continued: “India and Saudi Arabia continue to perform well. Though there is still additional ground to cover, we have to consider the advances that are being made against the backdrop of a destination which has seen a nine percent increase in hotel room inventory this year compared to last.”
He said the TCA would work to improve performance across key metrics including average length of stay, revenue per available room (RevPAR) and occupany rates.
“We have embarked on a strategy to leverage the increase in demand from regional visitors, specifically targeting visitors from Saudi Arabia,” he said.
“With a prevalence for longer summer stays in 4- and 5-star hotels and superior quality hotel apartments, as well as a tendency to travel in larger family groups, we anticipate an increased number of Saudis will be attracted by the emirate’s summer offers and activities.”