Developer Miral to roll out its digital transformation project to connect theme parks and destinations
Abu Dhabi-based developer, Miral, has embarked on a major digital transformation project to create a seamlessly connected destination of theme parks and attractions on Yas Island.
The company said in a statement that the digital transformation project represents the next chapter in its wider plans to combine its portfolio of attractions with unrivalled visitor experiences.
The first phase of the digital transformation project will roll out during the first half of 2018, and will cover the Ferrari World Abu Dhabi theme park, Yas Waterworld, the Yas Island destination and the new theme park and attractions planned for next year.
“Providing guests with immersive wall-less experiences has always been at the heart of Yas Island vision,” said Mohamed Abdalla Al Zaabi, CEO of Miral.
“With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalized technology enabled that will provide guests with unique and memorable experiences,” added Al Zaabi.
Yas Island visitors will receive a personal ID that becomes their digital "key" to open a connected destination experience tailored to their needs.
The wall-less experience will allow visitors to enjoy multiple immersive experiences seamlessly on their smartphone or digital device, with the opportunity to personalise their interaction with the family during their stay.
Miral said it has partnered with SapientRazorfish and Cognizant who together have forged the backbone of the digital transformation project.
Nigel Vaz, CEO of Publicis.Sapient International, said: "Miral has demonstrated the ambition and ability to reimagine the world-class theme park experience of the future."
As well as Ferrari World Abu Dhabi, Yas Waterworld and upcoming 2018 attractions Warner Bros World Abu Dhabi and CLYMB, SeaWorld Abu Dhabi is set to open on Yas Island by 2022.
Yas Island also offers a range of sporting and entertainment experiences such as Yas Marina Circuit, seven hotels, a live performance and concert arena, an 18-hole championship golf course, a marina, a beach, and Yas Mall.