Dunkin’ Donuts, the world’s largest coffee and baked goods chain, has allocated an investment outlay for the Middle East region of more than US $3 million spread over the next three years.
“For this year alone we have lined up more than 15 new outlets as our products continue to expand their appeal in the region,” explained Dunkin’ Donuts general manager David Rodgers.
Within a decade of commencing operations in the UAE, Dunkin’ Donuts has become one of the most established players in the coffee and donuts sector, catering to a multi-national community of customers across the UAE; all of whom appreciate the superior quality of ingredients used within its products.
“As our Asian operations maintain the tempo, we foresee the Middle East and North Africa region too offers tremendous potential for our business.” Dubai is already experiencing a retail boom and is estimated to see a 209% growth in retail space to 4.25 million m² by the end of the decade, say industry statistics. Thus the potential for retail outlets and food chain franchises including Dunkin’ Donuts is enormous in the coming years.”
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