Emirates Holidays has made family holidays the focus of its forthcoming 2007-2008 programme.
Each of its three brochures feature children on the front cover and each contains sections dedicated to family holiday packages.
“We are talking to families – that is the point,” said Merja Pollok, destination development manager, Middle East, Africa and Indian Ocean, Emirates Holidays.
“When we have our brochure launch at the end of April we will be able to offer family and kids activities for all destinations. We will show typical things that kids can do in those countries.”
Most destinations have several pages dedicated to a particular children’s attraction, such as Alton towers in the UK, Europa Park in Germany and Disneyland Paris, and hotels with a particularly strong family appeal are flagged up with a teddy bear icon.
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