Saudi Arabia’s NEOM will open a new ultra-modern beach club on its luxury island, Sindalah.
The beach club will be in partnership with kingdom’s music entertainment company, MDLBEAST.
At the Sindalah Beach Club, guests can take advantage of many premium experiences, all year long, with MDLBEAST handling the operations, be it during the venue pre-launch to destination management.
“Sindalah is bringing a new model for luxury travel and living powered by innovation and sustainability. MDLBEAST will reimagine the typical beach club experience into a tech-enhanced journey, leveraging the value of Sindalah as an iconic luxury island destination,” Chief Urban Planning and Islands Officer at NEOM said.
The music scene at Sindalah will feature renowned musicians, artists, and DJs, with the beach club including modern audio and visual installations to create an entertainment hub.
Sindalah Beach Club is also committed to responsible luxury and aligns with NEOM’s vision for sustainable tourism.
The club will prioritise environmental preservation by blending architecture with its natural surroundings, to ensure a minimal ecological footprint.
“Joining forces with NEOM and Sindalah Island marks a pivotal moment in redefining the beach club experience. At Sindalah Beach Club, MDLBEAST ignites an unparalleled energy, infusing vibrancy through our curated music programming while meticulously shaping every facet of the club—be it cuisine, beverages, or panoramic scenes and design detail. Beyond hospitality, our collaboration embodies the essence of MDLBEAST, breathing new life into this iconic destination,” Ramadan Alharatani, CEO of MDLBEAST said.
At Sindalah Beach Club, visitors will have the opportunity to take advantage of a complete waterfront experience.
For those seeking luxury, the club will offer exceptional premium experiences, including exclusive VIP areas, a signature retail venue, and indulgent food and beverage offerings.
Sindalah will be the first of NEOM’s assets to be revealed, with guests set to be welcomed in 2024.
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