Kitopi launches MrBeast Burger in Kuwait

The company said it is overwhelmed with the initial response, as they are receiving thousands of orders for the world famous burger brand.

The launch followed the successful, one-day pop-up offering of MrBeast exclusively on Talabat earlier this month.

Kitopi said the launch of MrBeast in Kuwait is an especially strategic one, as the country has one of the highest social media penetration rates worldwide – a key factor to the brand’s success.

“We’re proud to announce our partnership with MrBeast Burger. We have been following MrBeast’s success in the US and other markets, and believe it will be well received in this region –  and we can already see the results since its launch on Monday in Kuwait,” said Faisal Al Ghusain, MD of Kuwait, Kitopi.

“Our mission is to satisfy the world’s appetite to create joy for our customers, and this partnership is a testament of that,” he said.

MrBeast Burger: Menu and regional expansion

The company said while the ‘Beast Style Burger’ has emerged as the most popular burger, the menu offers over 4 types of burgers, 2 sandwiches and 3 types of fries.

Kitopi said it will expand the MrBeast menu offerings over the next few weeks, while also taking the brand live in Saudi Arabia, Bahrain and Qatar.

MrBeast Burger was established in November 2020 by American Youtuber Jimmy Donaldson, in partnership with Virtual Dining Concepts.

The initial concept – a ‘MrBeast Burger pop-up’ virtual restaurant – went online with 300 locations in December 2020, after hundreds of millions of followers flocking to visit the virtual site.

Since then, the burger brand has spread across America, Asia, and Europe, with over 1,700 locations worldwide.

Kitopi, initially founded as a cloud kitchen platform in 2018, soon expanded its presence to dominate the F&B space, acquiring homegrown brands and opening dine-in outlets.

Currently, it operates over 200 outlets – both dine-in and delivery – across 5 markets: UAE, KSA, Kuwait, Bahrain, and Qatar.