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EXCLUSIVE: New 10,000-capacity venue coming to the UAE as part of Nigeria’s tourism push

The cultural landmark aims to showcase Africa’s talent across music, art, food and design

UAE Africa
National Museum Abuja

A major new cultural and music venue celebrating African – and particularly Nigerian – creativity is being developed in the UAE. The 10,000-capacity destination aims to showcase the continent’s talent across music, art, food, and design, positioning Nigeria at the heart of global cultural exchange.

The project, part of the Destination 2030: Nigeria Everywhere initiative, is being developed through a public-private partnership (PPP) with Nigeria’s Federal Ministry of Arts, Culture and the Creative Economy. Discussions are also underway with UAE government entities and private-sector partners to bring the project to life.

Beyond the main performance arena, the development will feature an exhibition hall, a Nigerian culinary zone, a retail gallery for African design, and a multidisciplinary artisan academy to nurture emerging creatives across fashion, food, music, and storytelling.

Architect Seun Oduwole of Living Object, celebrated for the award-winning JK Randle Centre in Lagos, is leading the design, which aims to blend cultural symbolism with cutting-edge modernity.

Boye Balogun, CEO of Futuretech Media and Director of Nigeria Everywhere, described the project as a cultural bridge between Africa and the Middle East.

“This venue represents more than just architecture – it’s a cultural bridge between Africa and the Middle East,” he said. “Nigeria has become a global creative powerhouse, and the UAE has emerged as a leader in cultural innovation. This space will host everything from intimate exhibitions to large-scale headline performances — where legends and emerging voices perform side by side. It’s powered by Nigeria, but for Africa.”

The project reinforces Nigeria’s ambition to become a global hub for arts, culture, and creativity, while deepening cross-regional collaboration and tourism through shared cultural storytelling.

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Justin Harper

Justin Harper

Justin Harper is Editor of CEO Middle East.

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