Many hotels in Dubai are set to reduce room rates by half later in January as part of a campaign by the Department of Tourism and Commerce Marketing (DTCM).
The initiative which aims to boost visitor numbers to the emirate during the global economic slowdown is due to take place during the month-long Dubai Shopping Festival, which runs from Jan. 15 to Feb. 15.
The new marketing campaign includes discounts on room rates ranging from 40 per cent to 60 per cent, Khalid Ahmed bin Sulayem, director general of DTCM said in a statement.
In addition, hotels will also offer 25 per cent reduction in the prices of food and beverages.
DTCM has sent out invitations to hotels to take part in the promotion but not all hotels are expected to participate.
Britain, Germany, India, China, Japan, Australia and the GCC countries are the major markets being targeted for attracting tourists, DTCM director-general Khalid Ahmad Bin Sulayem said in a statement.
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